Monumental Beer Works opened its doors in Grand Junction on March 19, 2020, but when the brewery expands with a 2nd taproom and cafe later on this year, it will do so less than a distinctive title.
The brewery is at the moment going through a rebrand following getting contacted about a trademark dispute on the term “monumental,” stated Brian Fischer, co-founder and functions supervisor. The business, initially named for its proximity to the Colorado Countrywide Monument, will soon make its grand re-debut as Foundation Camp Beer Works.
Precisely how shortly? It is tough to inform, Fischer explained. About two months back, the brewery was knowledgeable it would want a new identify. That’s when, immediately after having some authorized assistance, Fischer and his staff resolved to solicit branding tips from fans. They obtained 500 suggestions, among the them Base Camp Beer Is effective, which resonated with the brewery’s workforce.
“Finding names that aren’t taken is an exceptionally tough undertaking,” stated Fischer. “We experienced a little group of angel buyers when we opened. We referred to them from the commencing as our foundation camp. Which is normally been component of our corporation, but not publicly. We imagined, how cool would it be to use the basis of our small business as our long run as perfectly?”
Possibly fittingly, Fischer experienced to invest in the trademark for the identify Base Camp from a defunct brewery in Oregon. Now the actual function begins, he explained, as the brewery desires to get new goods, glassware, keg wraps, can labels — “Everything you can think about,” Fischer explained — right before it will be formal.
“I have not accomplished an estimate nevertheless. But I’d think about it is in the tens of countless numbers (of pounds),” he explained.
Trademark disputes have become significantly common in the beer market as the range of American breweries – and consequently beers produced – has exploded. In accordance to the U.S. Patent and Trademark Business office, the trademark for “monumental” was submitted in 2010 by Port Town Brewing Co. in Alexandria, Va., which brews a 12 months-spherical supplying identified as Monumental IPA. Numerous other Port City Brewing Co. beer names are also trademarked, like Metro Red, an IPA Ideal, its witbier and Downright, a pilsner, in accordance to the U.S. trademark databases.
Port Town founder Monthly bill Butcher instructed The Denver Post he was preparing for a ski trip to Breckenridge and looking into breweries to test out though in the Centennial Point out when he stumbled across Monumental Beer Works.
“That involved me for the reason that that’s the name of our flagship IPA,” Butcher explained.
This is not the initially time Butcher termed an additional brewer about a trademark dispute, and even nevertheless Port City does not distribute to Colorado, he maintains locals identify the brand since of its existence at the Fantastic American Beer Festival. In 2015, Port City Brewing Co. attained the title of modest brewer of the yr, and Monumental IPA has medaled in the GABF competitors multiple times.
“It’s the identification of our beer and our brewery,” Butcher stated. “Most of the time we have been able to deal with it amicably. This was 1 of these moments.”
Fischer, for his element, isn’t dwelling on the past. Instead, he’s concentrated on opening a new, 3,000-sq.-foot site in Fruita, his hometown, that will serve Foundation Camp Beer Is effective brews alongside European and American pub fare, such as moules-frites, a Belgian staple. It’s expected to open up this summertime, and finally Fischer will put in a little brewing process there to turn out experimental recipes.
The Grand Junction brewery stays open up, marketing beer and what will before long be Monumental Beer Performs collectors merch. And as soon as the rebrand is entire, Foundation Camp Beer Operates will rejoice with a get together, Fischer reported.